Source From-demystifying-adsense-policies-part2 Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights and answering most common questions about invalid activity. In this post, I want to stress why we take invalid clicks so seriously and clarify a few questions related to traffic quality and invalid clicks. Let’s take a step back and think about the digital ad ecosystem. The relationships between Google, advertisers, and publishers are built on trust. A strong and healthy digital ecosystem needs: Users who trust the system and have a good experience, Advertisers safely investing in digital ads, Publishers who can sustain their business. To protect those relationships, it’s very important to make sure that clicks and impressions are based on genuine user intent. That’s why at Google we have a global team that monitors the traffic across Google's ad network, and prevents advertisers from paying for invalid traffic. Now, I'd like to ad