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As part of our continued effort to be as transparent and accessible to publishers as possible, we’ve launched a collaboration with  Search Engine Journal with a column titled “ Ask the AdSense Guy ”. In this monthly column, we’ll answer questions on topics of interest from the readership of the Search Engine Journal, as well as provide insight into best practices for publishers of all sizes. Our hope is that these external collaborations strengthen overall understanding of our policy positions and allow publishers to scale their long term growth in ways that provide value for their users, as well as advertisers who place ads on publisher sites. A Search Engine Journal managing partner, Brent Csutoras,  interviewed me at Pubcon 2015  to get a glimpse of what investments Google is making to help the entire ecosystem: users, advertisers, and publishers.  Follow our column and share your questions, or submit them as a comment below.  We will answer questio...

Want to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start. 1. Find out where to focus Content Groups  let you bundle your offerings to analyze them more clearly. Instead of analyzing all shoes at once, for instance, a shoe company might divide content into shoes for adults and kids, for men and women, or by tennis shoes and high heels. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title. Suppose you want to know:  What topics have the best AdSense CTRs? Group content by topic (such as food, politics and sport) Use the  AdSense Pages report to view metrics Once you learn which topics have the best clickthrough rates, you could then focus on creating more content for those topics. Suppose you want to know:  Which product groups have slow-loading pages? Group products by type (such as shirts and shoes) Use  Page Speed rep...

AdSense for games allows you to earn money from your web-based games. AdSense for games uses Google’s  Interactive Media Ads (IMA) SDK , the technology used to request ads from within your Flash-based game launcher. The Google IMA SDK is an extension for Adobe ActionScript 3 that allows developers to make ad requests to the AdSense network, interpret ad responses and render ads. Many of the leading gaming publishers use Google’s IMA SDK to request and display in-game ads. Requirements If you want to integrate AdSense for games into your Flash-based games, you’ll need to make sure that you adhere to the following prerequisites: Ensure you're compliant with the  AdSense program policies , including these specific  games policies . Utilize a game launcher capable of Google IMA3 SDK integration and/or compliancy with VAST 2.0 / VPAID 1.0. Utilize a Flash-based AS3 game launcher: AdSense for games is only available for Flash-based game content. Have a high volume of ...