Source From- demystifying-adsense-policies-part-3 Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights about understanding your traffic and how you can prevent invalid activity. Last week , I explained why we take invalid activity seriously and how AdSense policies protect users, advertisers and publishers. This week, I’d like to give you some tips to help you keep your account in good standing. What can you do as a publisher? Here are some best practices to prevent invalid activity on your site: Understand your traffic and site visitors by breaking down your traffic reports into meaningful segments/channels. Monitor your analytics often to spot traffic anomalies. Setting up Analytics alerts can be very useful. For instance, you can set Analytics alerts to see if an unusual amount of traffic comes from a country you wouldn’t expect for your site. Be very careful when purchasing any traffic , and review the...