Taboola on Thursday launched Taboola Native, a native ad server that it hopes will help publishers monetize Facebook-like branded content. The new offering is the content discovery platform’s response to the success of in-feed native advertising on Facebook and Twitter. The free, white-labeled version of Taboola’s predictive technology aims to help publishers monetize premium native placements, open new direct sales channels and guarantee 100% fill rates from the company’s sponsored content marketplace for any unsold inventory. “Taboola Native is an alternative to Facebook Instant Articles,” said Adam Singolda, founder and CEO, Taboola. “We see this as an opportunity for publishers to unlock the full monetization potential of native advertising. Think of it as a DoubleClick 2.0,” he said. Taboola Native will serve native content that can live on a publishers’ own site or anywhere on the Web. Until now, only Facebook and Twitter could do that, Singolda noted. “This is Fac...