Allowed vendors via the DoubleClick Ad Exchange
The following approved vendors are certified to serve 3rd-party ads on the DoubleClick Ad Exchange platform in all regions unless otherwise noted below. Please note which vendor is allowed as a 3rd- or 4th-party call.
- The certified vendors permitted to make 3rd-party calls are generally of the following type:
Demand Side Platform, Agency Trading Desk, Ad Network, Ad Exchange, Standard Ad Server & Rich Media Vendors. - The certified vendors permitted to make 4th-party calls are generally of the following type:
Research products, which include Analytics/Performance, Brand-Lift Studies, & Verification Services.
Learn more about Vendor and technology definitions.
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