Promoted Tweets coming to DoubleClick
A new partnership with Twitter will enable advertisers to buy Promoted Tweets via DoubleClick Bid Manager across mobile (including in-app) and desktop. We'll also help advertisers measure their Twitter campaigns directly within DoubleClick Digital Marketing. Read more. | |
TrueView coming to DoubleClick
Soon, TrueView will be available for programmatic buying within DoubleClick. This launch brings together the importance of user choice in advertising and the ability to reach the right person at the right time with programmatic buying Read more. | |
Ads take a step toward “HTTPS Everywhere”
On Friday, April 17, we announced our goal to move all Google ads to HTTPS. By encrypting ads, we can help make the internet a little safer for all users. But in order to make HTTPS everywhere a reality, we need everyone from creative agencies to ad servers and brand safety, viewability and audience measurement providers to join us. See the full announcement here. | |
DoubleClick Customer Stories: Nescafé Dolce Gusto
Nescafé Dolce Gusto and their agency Jellyfish, wanted to drive coffee machines sales, while maximizing the efficacy of its display advertising. Their approach allowed them to maximize campaign performance, without compromising on ads viewability and brand safety. Watch video. | |
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