WHAT'S NEW WITH DOUBLECLICK?

Promoted Tweets coming to DoubleClick A new partnership with Twitter will enable advertisers to buy Promoted Tweets via DoubleClick Bid Manager across mobile (including in-app) and desktop. We'll also help advertisers measure their Twitter campaigns directly within DoubleClick Digital Marketing. Read more.
TrueView coming to DoubleClick Soon, TrueView will be available for programmatic buying within DoubleClick. This launch brings together the importance of user choice in advertising and the ability to reach the right person at the right time with programmatic buying Read more.
Ads take a step toward “HTTPS Everywhere” On Friday, April 17, we announced our goal to move all Google ads to HTTPS. By encrypting ads, we can help make the internet a little safer for all users. But in order to make HTTPS everywhere a reality, we need everyone from creative agencies to ad servers and brand safety, viewability and audience measurement providers to join us. See the full announcement here.
DoubleClick Customer Stories: Nescafé Dolce Gusto Nescafé Dolce Gusto and their agency Jellyfish, wanted to drive coffee machines sales, while maximizing the efficacy of its display advertising. Their approach allowed them to maximize campaign performance, without compromising on ads viewability and brand safety. Watch video.

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Ways to Increase the Clickthrough Rates of Your Banner Ads

Banner ads were first introduced some 20 years ago and have been an inseparable part of the web ever since. However, there has been a continued decline in banner clickthrough rates, which where around 78% in 1994 and have fallen to 0.1% now. This is largely due to the fact that banners were a novelty in the past and if anything, consumers love novelty and innovation. By now, ads have become so common that 92% of users don’t even notice them when surfing the web. Don’t let those statistics get the better of you though, banner ads still work, they just require more work and dedication than before. Here are 9 tips that will help you increase the clicks on your banner ads. 1. Put Yourself in Your Readers’ Shoes When designing your banner ad, take the time to think from your readers’ perspective. What would they require to see/read to actually click the ad? It doesn’t matter how much you like or dislike the banner ad, it’s more important how consumers will react to it. Consumers are ver

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