Support for shared negatives in AdWords Scripts

Posted: 10 Sep 2015 01:48 PM PDT

AdWords Scripts now support negative keyword and excluded ad placement lists, and the ability to share them across campaigns. Follow these links for implementation details and code examples:

Shared negative keywords: docs, code snippets
Excluded placement lists: docs, code snippets

We have also released a new solution named Master Negative List that uses this feature to maintain a master list of negative keywords and placements for AdWords accounts. The list of negative criteria can be managed from a spreadsheet. Separate versions are available for AdWords accounts and manager accounts.

Special thanks goes to Terence Nip, who implemented this feature during his summer internship at Google.

Give this feature a try and let us know what you think! You can post your questions and feedback on our developer forum.

Anash P. Oommen, AdWords Scripts Team

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