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IZEA Begins Trading on NASDAQ Capital Markets Today. Momenul,   Ten years ago I had a vision. I saw a future where everyone would be a content creator through publishing platforms on the Internet. I believed this new breed of creator would disrupt the world as we know it, changing the media landscape and transforming the way in which we are entertained, educated and inspired. Others shared this vision, and together we created a company to help the world’s creators monetize their content, creativity and influence. In 2006, we launched the world’s first marketplace that paid bloggers to create content on behalf of brands at a time when nobody knew what sponsored social was.   A lot has changed since  IZEA was founded. YouTube. Twitter. Facebook. Snapchat. Instagram. iPhone. iPad. Through it all, we have continued to innovate. We were the first company to pay people to tweet, to post sponsored photos and to stream on Periscope. Our world has been radically altered in a very ...

Announcing v201602 of the DFP API Today we're pleased to announce the release of the v201602 DFP API. This release introduces a slew of  active view features. You can now do the following in the API: Create  active view line items Create active view  proposal line items Report on  active view metrics Forecast with  active view units The world is now your mollusc. We've also expanded availability forecast results to include alternative unit type forecasts. This includes additional forecast information depending on the primary unit type you're forecasting on, which is particularly useful when forecasting on active view. See our newly updated  Forecasting guide  for more information. For other API changes in v201602, see  the release notes . With each new release comes a new  deprecation . If you're using v201502 or earlier, it's time to look into upgrading. API version v201411 will be sunset at the end of February 2016, and v201502 will be suns...

Banner ads were first introduced some 20 years ago and have been an inseparable part of the web ever since. However, there has been a continued decline in banner clickthrough rates,  which where around 78% in 1994  and have fallen to 0.1% now. This is largely due to the fact that banners were a novelty in the past and if anything, consumers love novelty and innovation. By now, ads have become so common that  92% of users don’t even notice them  when surfing the web. Don’t let those statistics get the better of you though, banner ads still work, they just require more work and dedication than before. Here are 9 tips that will help you increase the clicks on your banner ads. 1. Put Yourself in Your Readers’ Shoes When designing your banner ad, take the time to think from your readers’ perspective. What would they require to see/read to actually click the ad? It doesn’t matter how much you like or dislike the banner ad, it’s more important how consumers will react ...

Restricted content The  restricted content policies  below cover content that is sometimes legally or culturally sensitive. Online advertising can be a powerful way to reach customers, but in sensitive areas, we also work hard to avoid showing these ads when and where they might be inappropriate. Because we allow promotion of the content below with AdWords on a limited basis, not all ad products, including Gmail ads, may be able to support this restricted content. These ads may not show to every user in every location, and advertisers may need to meet additional requirements before their ads are eligible to run. Please review "Additional Gmail ads prohibited content" below for more information on whether AdWords restricted content is permissible on Gmail ads. If your ads are marked “Approved (limited)” please  review  how this impacts where your ad can show. Adult-oriented content Google restricts the promotion of the following types of adult-oriented c...

Prohibited practices The  AdWords policy for prohibited practices  applies to Gmail ads. Abuse of the ad network We want ads to be useful, varied, relevant, and safe for users when serving them across the Google Network. As a result, we don't allow any of the following: malicious ads, sites, or apps ads promoting sites or apps that offer little unique value to users and are focused primarily on traffic generation businesses that attempt to gain an unfair advantage in the ad auction businesses that attempt to bypass our review processes All of our policies are crafted to protect a high-quality user experience, and we've built enforcement systems and processes to prevent ads that fall below these standards from serving. We take any attempts to trick or circumvent our ad review processes very seriously, so play fair. Examples of abuse of the ad network:  promoting content that contains malware; "cloaking" or using other techniques to hide the true dest...

Given the unique nature of Gmail ads and how users interact with these ads, we’ve developed an additional layer of policy requirements specific to Gmail ads. Please ensure your Gmail ads don’t include promotion of any of the following prohibited content. Adult-oriented content Adult dating Alcohol and alcohol branded content Religion Sexual orientation Racial or ethnic information Get rich quick Politics Cosmetic procedures Medical services, including sale of medical devices Gambling Legal services relating to lawsuits Body-type and personality-type targeting  (Examples: anti-aging, fine-lines, anti-wrinkle, plus-sized, curvy, etc.) Use of Google and Google services (directly or indirectly) : Including but not limited to references to Google products, use of Google trademarks, screenshots, Google content, quotes from Google external communications, etc. Health conditions and concerns : Products and services offering medicinal value for health conditions, or targ...

Reminder: Upgrade your AdWords destination URLs by March 25th, 2016 Posted: 17 Feb 2016 07:01 AM PST We would like to remind you to  upgrade  destination URLs for ads, criteria, and sitelinks by  March 25, 2016. Shortly after  March 25, 2016 , we will apply the following changes to the ads, criteria, and extensions in your account that have not been upgraded:  Ads and sitelinks  will be permanently designated as “Removed” and will stop serving. In rare cases, destination URLs for ads may be upgraded for you, which may impact how your ads run. Destination URLs  for your keywords will be removed. Clicks on your ads for these keywords will go to the ad's landing page. You'll need to set up new  landing page URLs  and  tracking  parameters. Note : Dynamic Display Ads, Gmail Sponsored Promotion, and Lightbox ads are not impacted by this change and will continue to serve. How to upgrade your remaining destination URLs To ensure your ...

Dear Customer, One piece of feedback our sales and support teams have heard over the years is that users want to know about urgent issues impacting DoubleClick products as soon as possible. Accordingly, on February 22, we are launching the  Ads Ads Status Dashboard This page offers status information for Google Ads products. Check back here any time to view the current status of the services listed below. For all other information or to report a problem, please visit a given product's Help Center. a new publicly-accessible tool that allows you to learn about major outages or functionality concerns across DoubleClick products, including DoubleClick for Publishers, DoubleClick Ad Exchange and DoubleClick Sales Manager. When a major issue impacting large numbers of users is identified, we will post an outage notice in the appropriate row on the Dashboard, then provide updates to the outage notice at a regular interval until the issue is resolved. We’re hoping this will allow all of ou...