Reminder: Upgrade your AdWords destination URLs by March 25th, 2016

Posted: 17 Feb 2016 07:01 AM PST

We would like to remind you to upgrade destination URLs for ads, criteria, and sitelinks by March 25, 2016.

Shortly after March 25, 2016, we will apply the following changes to the ads, criteria, and extensions in your account that have not been upgraded:

Ads and sitelinks will be permanently designated as “Removed” and will stop serving. In rare cases, destination URLs for ads may be upgraded for you, which may impact how your ads run.
Destination URLs for your keywords will be removed. Clicks on your ads for these keywords will go to the ad's landing page. You'll need to set up new landing page URLs and tracking parameters.

Note: Dynamic Display Ads, Gmail Sponsored Promotion, and Lightbox ads are not impacted by this change and will continue to serve.

How to upgrade your remaining destination URLs
To ensure your existing ads continue to run and your URL tracking works as expected, you'll need to:

Identify all remaining enabledor paused destination URLs within your account that require an upgrade.
Upgrade your destination URLs by following the steps in the Upgraded URL guide.

What if I can’t upgrade in time?
If you do not plan to upgrade destination URLs by March 25, 2016 or wish to keep the destination URL details for future use, then we advise you to download the ads, criteria and extensions that are not upgraded using an appropriate AdWords API service. Destination URL data is accessible for now via AdWords API reports and services, but this field will be removed in a future version of the AdWords API.

If you have any questions or need help with migration, please post on our developer forum or the Ads Developers Plus Page.

Anash P. Oommen, AdWords API Team

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