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Demystifying AdSense policies with John Brown, Head of Publisher Policy Communications (Part 1)

source from - demystifying-adsense-policies-part1                                                                                Editor’s note:  Today’s guest author is John Brown, the Head of Publisher Policy Communications. He’ll be sharing valuable insights about  Google AdSense program policies  with us.                                                                                                                                       ...

Demystifying AdSense policies with John Brown: Understand your traffic (Part 3)

Source From- demystifying-adsense-policies-part-3 Editor’s note:  John Brown, the Head of Publisher Policy Communications, is sharing insights about understanding your traffic and how you can prevent invalid activity. Last week , I explained why we take invalid activity seriously and how AdSense policies protect users, advertisers and publishers. This week, I’d like to give you some tips to help you keep your account in good standing. What can you do as a publisher? Here are some best practices to prevent invalid activity on your site: Understand your traffic and site visitors  by breaking down your traffic reports into meaningful segments/channels. Monitor your analytics  often to spot traffic anomalies.  Setting up Analytics alerts  can be very useful. For instance, you can set Analytics alerts to see if an unusual amount of traffic comes from a country you wouldn’t expect for your site. Be very careful when purchasing any traffic , and review the...

Demystifying AdSense policies with John Brown: What to do if you receive a warning message (Part 4)

Source From-demystifying-adsense-policies-part-4 Editor’s note:  John Brown, the Head of Publisher Policy Communications, is explaining what to do if you receive a policy warning message. In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages. What is a warning message? We send out warning messages to our publishers if their site, or a page of their site, violates our AdSense policies. For minor policy violations that can be fixed fairly easily, our first step is to issue a warning. Where can I see my warning message? Warning messages are sent to the email address associated with your AdSense account. You can manage your contact email address  under Personal Settings in your account. You can also check out outstanding policy violations by visiting  the Status page  in your AdSense account. What do I do if I get a warning? If...

Demystifying AdSense policies with John Brown: Understand your traffic (Part 2)

Source From-demystifying-adsense-policies-part2 Editor’s note:  John Brown, the Head of Publisher Policy Communications, is sharing insights and answering most common questions about invalid activity. In this post, I want to stress why we take invalid clicks so seriously and clarify a few questions related to traffic quality and invalid clicks. Let’s take a step back and think about the digital ad ecosystem. The relationships between Google, advertisers, and publishers are built on trust. A strong and healthy digital ecosystem needs: Users who trust the system and have a good experience, Advertisers safely investing in digital ads, Publishers who can sustain their business. To protect those relationships, it’s very important to make sure that clicks and impressions are based on genuine user intent. That’s why at Google we have a global team that monitors the traffic across Google's ad network, and prevents advertisers from paying for invalid traffic. Now, I'd like to a...

The iCloud setup hack for Windows XP:

how-to-install-apple-icloud-on-windows-xp SOURCE FROM Download  iCloud Control Panel for Windows .  (Update: Apple version has been updated to Version 2.0 since this post – links to copies of the original version 1.1 /files are above) Open  iCloudSetup.exe  file with WinRar or  7-Zip  and extract. Navigate to and open the  iCloud.msi  or iCloud64.msi (for 64bit systems) with  Orca . In the left table select  LaunchCondition . Then change in the right table “ VersionNT>; = 600 ” to “ VersionNT>; = 200 ” and Save. Run modified  iCloud.msi  and install. Run iCloud Control Panel, located in the Windows Control Panel, and set up as you want. And you’re done.

WHAT'S NEW WITH DOUBLECLICK?

Promoted Tweets coming to DoubleClick A new partnership with Twitter will enable advertisers to buy Promoted Tweets via DoubleClick Bid Manager across mobile (including in-app) and desktop. We'll also help advertisers measure their Twitter campaigns directly within DoubleClick Digital Marketing.  Read more . TrueView coming to DoubleClick Soon, TrueView will be available for programmatic buying within DoubleClick. This launch brings together the importance of user choice in advertising and the ability to reach the right person at the right time with programmatic buying  Read more . Ads take a step toward “HTTPS Everywhere” On Friday, April 17, we announced our goal to move all Google ads to HTTPS. By encrypting ads, we can help make the internet a little safer for all users. But in order to make HTTPS everywhere a reality, we need everyone from creative agencies to ad servers and brand safety, viewability and audience measurement providers to join us. See the f...

Inbox by Gmail is now open to everyone

Source From Google Posted by Alex Gawley, Director of Product Management Back in October we  introduced  a new type of inbox—one that works for you. Since then you’ve told us what you like best about Inbox by Gmail, as well as how we can make it better. And we want to say thank you. Because of your feedback, we’re improving many of your favorite features, and launching your most highly-requested ones. So sit back, relax and enjoy all the updates. More ways to stay organized with Trip Bundles For starters, you’ve mentioned how much you like seeing key information at a glance, like when your package is arriving. So today Inbox is adding Trip Bundles: All of your emails about a trip will now be bundled together and the most important details (like flight times and hotel reservation numbers) will be available the instant you open Inbox.  More control with Undo Send, Swipe to Delete and Signatures Being able to control your inbox, like  setting your custom Snooz...