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Multi-Screen Starter Guide -1 About the Multi-Screen Starter Guide Building your multi-screen site is a key step to growing your audience and revenue in the long term. Our Multi-Screen Starter Guide will help you build your first multi-screen site by walking you through: Why you need a multi-screen strategy What are the most common approaches to build a multi-screen site How to build a multi-screen site by following the lessons in Web Fundamentals How to get technical support from Google’s recommended multi-screen vendor

Multi-Screen Starter Guide -2 Why you need a multi-screen strategy Powered especially by the rise in smartphone adoption, constant connectivity has created many more opportunities for publishers to connect with their users. With a multi-screen centric approach, these opportunities can lead to a larger audience and, ultimately, to higher revenue in the long term. Check out different ways to see the multi-screen shift with your own data: Performance reports Google PageSpeed Insights Mobile-Friendly Test Google Analytics custom dashboards We hope this analysis was helpful, and you're ready to develop your multi-screen strategy. Let’s get going.

Multi-Screen Starter Guide  - 3 Multi-screen success stories AdSense publishers share their stories about why and how they’ve gone multi-screen. Here, you’ll find inspiring tips, and learn about the positive impact going multi-screen had on these publishers. Some of these case studies are only available in English. Please check back as we'll continue to update this page with more case studies. digiSchool As a leading French online-learning organization, digiSchool regards mobile as its lever for growth. They are committed to transitioning all services and content to mobile as quickly as possible. By implementing responsive web design they've already improved their mobile user experience and their users now spend 25% more time on the mobile site than before.  Read more about digiSchool . Famous Birthdays Going mobile early offered FamousBirthdays.com the opportunity to put some competitive distance between their site and larger, slower-moving industry players....

Multi-Screen Starter Guide -4 The most common approaches for multi-screen websites There are three ways to make your site multi-screen friendly: Responsive web design : a clever design technique that uses a single HTML code base for all platforms. Dynamic serving : in this method, the web server detects the type of device a visitor is using, then presents a custom page designed for that device. Separate mobile site : a third option is to simply create a mobile site that’s separate from your original desktop site. Building Websites for the Multi-Screen Consumer You’ll need to choose the most appropriate approach for you while considering the cost, time to build, human resources and available infrastructure. This  Building Multi-Screen Websites  white paper looks at the common approaches to multi-screen sites, with tips on how to create a great user experience while avoiding some of the more common mistakes. Download If you're looking for a way to make mult...

Multi-Screen Starter Guide step-5 Follow the lessons in Web Fundamentals to get started Web Fundamentals  is a comprehensive resource for multi-screen web development, and teaches you step-by-step how to build a multi-screen website. Please note that Web Fundamentals is currently only available in English. By using the Web Fundamentals site as a resource, you’ll be able to build your first multi-screen site and begin to provide a great mobile experience for your users. You’ll also find useful documentation that will help you to structure layout, gather user input through optimized forms, and integrate images, audio and video files into your content. Lessons 01  Create Your Content and Structure  - identify the content you need first, then structure your site around it. 02  Make It Responsive  - learn how to build a site that works well across all devices. Documentation available in Web Fundamentals Multi-Device Tools Look and Feel Multi-...

Multi-Screen Starter Guide -6 Find recommended multi-screen vendors Below, you’ll find a list of recommended vendors that can help you optimize your sites for seamless functionality across all devices. We’ll add more vendors to the list over time. Multi-screen vendors offering a template-based technology solution Jimdo Jimdo offers a low cost tool for simple, do-it-yourself website creation. An intuitive interface enables anyone to create a mobile-optimized website with a professional design. Jimdo is a trusted website builder with over 11 million sites in 190 countries, with native language support teams in 12 languages. For Google publishers : Jimdo experts can help publishers migrate their existing site at a competitive price ($90 - $1500 per year). Supported locations : Global Contact :  www.jimdo.com Multi-screen vendors for simple to complex website structures Cream Cream offer a bespoke design and development service. We specialise in besp...

AdSense optimization overview Welcome to our best practices on AdSense optimizations. We've gathered together some of the top tips used by our AdSense specialists who’ve worked with publishers of all sizes. Now you can take advantage of these same tips to make your site and ad implementations more effective. This section is structured so that you can view these tips in different ways: Optimization best practices Blend, complement, and contrast Use these techniques to design ad styles that will be successful for your site. Maximize ad space with multiple ad units Be sure to see if three ad units is right for your site; it's also our policy limit. Most popular ad sizes Our most optimal sizes are 720x90, 336x280, 160x600, and the 320x100 mobile banner. Make sure your content flows The layout of your site is critical and ads play a part in how it’s structured. Think of your users and put ads below the header and in viewability. Lift the CPC Showing text and ...

adsense-help-and-support-resources Posted:   Wednesday, April 29, 2015       in Share 8 As a business owner, content creator, or webmaster, you can have many questions, e.g.,  when you will be paid ,  how you can earn more  or  how you can build a multi-screen website . We've improved our resources and support options to help you find the answers to your questions. Most of the answers to your questions are available in the  AdSense Help Center and in the  Troubleshooting section . In addition, you can find answers and exchange ideas with other publishers in the  AdSense Help Forum . To provide a more simplified and personalized support experience, we’ve launched a new  Contact us flow  in the AdSense Help Center. Publishers consistently earning more than  $25 per week  (or local equivalent) are eligible to sign up for email consultations with AdSense support (available in  36 languages ). If y...