Want to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start. 1. Find out where to focus Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all shoes at once, for instance, a shoe company might divide content into shoes for adults and kids, for men and women, or by tennis shoes and high heels. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title. Suppose you want to know: What topics have the best AdSense CTRs? Group content by topic (such as food, politics and sport) Use the AdSense Pages report to view metrics Once you learn which topics have the best clickthrough rates, you could then focus on creating more content for those topics. Suppose you want to know: Which product groups have slow-loading pages? Group products by type (such as shirts and shoes) Use Page Speed rep...