The Instructions Capsule

The Instructions Capsule enables you to share the steps of preparing a particular recipe in a simple, streamlined format. We recommend entering the basic procedure of a recipe into the Instructions Capsule, then going into greater detail (with regard to technique and useful tips) in detailed Text Capsules (accompanied, ideally, by original photos) later in your Hub. This will enable readers to get the gist of your recipe very quickly while also having the ability to find additional information as needed.

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Back-links are the power

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Ways to Increase the Clickthrough Rates of Your Banner Ads

Banner ads were first introduced some 20 years ago and have been an inseparable part of the web ever since. However, there has been a continued decline in banner clickthrough rates, which where around 78% in 1994 and have fallen to 0.1% now. This is largely due to the fact that banners were a novelty in the past and if anything, consumers love novelty and innovation. By now, ads have become so common that 92% of users don’t even notice them when surfing the web. Don’t let those statistics get the better of you though, banner ads still work, they just require more work and dedication than before. Here are 9 tips that will help you increase the clicks on your banner ads. 1. Put Yourself in Your Readers’ Shoes When designing your banner ad, take the time to think from your readers’ perspective. What would they require to see/read to actually click the ad? It doesn’t matter how much you like or dislike the banner ad, it’s more important how consumers will react to it. Consumers are ver

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